In honour of World Oceans Day, we hijacked Corona’s global ‘This Is Living’ brand platform to help combat plastic pollution. With a staggering eight million metric tons of plastic waste dumped into the sea each year, W+K Amsterdam worked with Corona and Parley for the Oceans to highlight the issue by putting plastic into other places it doesn’t belong – everywhere from fashion to billboards to events.

Type: Advertising
Client: Corona
Studio: Wieden+Kennedy Amsterdam