Hennessy
Brand refresh
2024
Hennessy’s visual identity had grown fragmented over time, with each product speaking in a slightly different voice. The challenge was to bring everything back together under one cohesive system—flexible enough to work across the full portfolio, from entry-level to prestige.
We introduced a new custom typeface, refined the art direction, and placed renewed emphasis on the iconic Bras Armé symbol to strengthen brand recognition. The result is a modernized yet timeless identity that feels consistent, confident, and unmistakably Hennessy.
Role:
Designer
Designed at:
W+K Amsterdam
