Dean Pauley — Design & Direction

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Huis Marseille
Brand Refresh
2025

Since adopting its new identity in 2019, Huis Marseille has become more visually unified while preserving its intimate character. But after 6 years it was time for an update. The latest refresh extends beyond the galleries—introducing a contemporary exhibition design system supported by new OOH campaigns, social films, and redesigned invitations. Each exhibition uses the Huis Marseille brand typeface but expressed in a conceptual way to suit the theme of each exhibition.

 

Role:
Designer

Designed at:
W+K Amsterdam

 

 

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