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Dean Pauley — Design & Direction

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Oceans Week
Advertising
2019

In honour of World Oceans Day, we hijacked Corona’s global ‘This Is Living’ brand platform to help combat plastic pollution. With a staggering eight million metric tons of plastic waste dumped into the sea each year, W+K Amsterdam worked with Corona and Parley for the Oceans to highlight the issue by putting plastic into other places it doesn’t belong – everywhere from fashion to billboards to events.

Role:
Designer

Designed at:
W+K Amsterdam

 

 

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